C12 has enhanced the balanced scorecard idea by incorporating the centrality of our
values, purpose and vision, and integrating ministry as a major area for goal-setting
and tracking. The C12 Five-Point Alignment Matrix show below consists of these components:

■Revenue Generation includes everything we do to define, understand, attract, retain,
communicate, measure, and build on our customer relationships to achieve growth.

■Financial Management deals with all aspects of our financial strength; assets,
profitability, cash flow, funding sources, projections, controls, and reporting.

■Operations Management includes the internal/external supply chain, technical, and
administrative processes that produce work and deliver client value.

■Ministry encompasses activity that serves to spread or support the Kingdom of
God as we serve, equip, and encourage our stakeholders in Christ’s love and truth.

■Organization Development supports doing the above things well by attracting and
equipping team members who are talented and motivated to support our core
principles, and by maintaining a supportive learning environment that encourages
innovation and both professional and personal development.

■Our shared Core Principles are the heart of the matrix. The arrows emanating outward
from this hub indicate that our shared purpose, values, and vision guide everything we
do (i.e., policies, practices, processes, priorities, decisions, goals). The arrows pointing
inward to the center signify the contribution each area makes toward achieving our
shared vision God’s way.

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